Instagram Video Length Limits: How Long Can Your Videos Be in 2024?

Instagram’s video content options have evolved dramatically since the platform first introduced video sharing in 2013. Today’s content creators need to understand the various time limits across Instagram’s different video features to maximize their reach and engagement.

From Instagram Stories to Reels and IGTV (now Instagram Video), each format serves a unique purpose and comes with specific duration restrictions. While some formats allow for quick, snappy content lasting just a few seconds, others accommodate longer-form videos that can span several minutes. Understanding these limitations helps creators choose the right format for their content and plan their videos effectively.

How Long Of a Video Can You Put on Instagram

Instagram offers distinct video length limits across its features to accommodate different content styles. Here’s a breakdown of the maximum duration for each format:

Instagram Feed Videos

Instagram feed videos allow up to 60 seconds of video content in a single post. Content creators can combine multiple 60-second clips into a single carousel post for a maximum of 10 videos.

Instagram Stories

Instagram Stories feature 15-second video segments. Multiple segments play consecutively for longer content.

Instagram Reels

Instagram Reels supports videos between 15 to 90 seconds in length. This format emphasizes short-form vertical content optimized for mobile viewing.

IGTV Videos

IGTV videos range from 1 minute to 60 minutes in length. Verified accounts access the full 60-minute limit while regular accounts can post up to 15-minute videos.

Best Practices for Video Length on Instagram

Instagram video engagement patterns reveal specific duration preferences across different content formats. Understanding these optimal lengths helps creators maximize viewer retention and interaction rates.

Optimal Video Length for Engagement

Instagram feed videos generate peak engagement at 30 seconds or less. Data from social media analytics platforms shows:

The first 3-5 seconds of any Instagram video captures 65% of viewer attention. Videos under 30 seconds maintain an average completion rate of 80%.

• Start with a hook in the first 3 seconds to grab attention
• Focus on one key message or topic per video
• Use jump cuts to eliminate dead space between scenes
• Place important information in the first half of the video
• Create custom thumbnails with clear text overlays
• Incorporate dynamic transitions to maintain visual interest
• Add captions to increase accessibility
• Use vertical format (9:16) for optimal mobile viewing
• Include a clear call-to-action at the midpoint
• Edit out unnecessary footage to maintain pacing

The engagement metrics demonstrate higher performance for concise content across all Instagram video formats. Shorter videos align with mobile viewing habits while delivering focused messages effectively.

How to Upload Longer Videos on Instagram

Instagram offers multiple options for uploading extended video content through IGTV and strategic content planning. Content creators maximize their video length potential by utilizing specific features and formatting approaches.

Using IGTV for Extended Content

IGTV accommodates longer videos up to 60 minutes for verified accounts and 15 minutes for standard profiles. Here’s the upload process:

1. Open Instagram and tap the “+” icon
2. Select “IGTV Video” from the creation menu
3. Choose a video from the device gallery
4. Add a cover image from the video or gallery
5. Write a title (up to 75 characters)
6. Include a description with relevant hashtags
7. Select the preview option for the feed
8. Post the video to both IGTV and feed

Technical specifications for IGTV uploads:

Breaking Up Long Videos Into Series

Content creators extend their storytelling by splitting lengthy videos into sequential parts:

1. Segment the original video into 3-5 minute episodes
2. Create consistent thumbnails for series recognition
3. Number each part clearly in titles
4. Add timestamps in descriptions
5. Post episodes at regular intervals
6. Use series-specific hashtags
7. Cross-promote between episodes
8. Include “Next Episode” previews

• Label episodes numerically (Part 1, Part 2)
• Add branded series titles
• Maintain consistent posting schedule
• Create playlist collections
• Link episodes in story highlights
• Reference previous/upcoming parts

Common Video Length Restrictions and Limits

Instagram imposes specific size limitations for video uploads across its various features. These restrictions ensure optimal performance while maintaining video quality standards.

File Size Considerations

• Feed videos: Maximum size of 100MB
• Stories: 4GB file size limit per story
• Reels: 4GB maximum file size
• Instagram Video (formerly IGTV): 650MB for videos under 10 minutes, 3.6GB for videos up to 60 minutes

• MP4 (H.264 codec)
• MOV files
• AAC audio codec
• Frame rates between 23-60 FPS
• Minimum resolution: 1080 x 608 pixels
• Maximum resolution: 1920 x 1080 pixels
• Aspect ratios: 16:9 for landscape, 4:5 for portrait, 1:1 for square

Instagram’s video features offer creators diverse opportunities to share content through multiple formats. From quick 15-second Stories to hour-long IGTV videos there’s a perfect format for every message. Understanding these time limits and technical specifications helps creators optimize their content for maximum engagement.

The key to success lies in matching content length with the right format while keeping videos concise and engaging. By following Instagram’s guidelines and leveraging platform-specific features creators can build meaningful connections with their audience and deliver impactful content that resonates.

Remember that shorter videos typically perform better and starting with a strong hook captures viewer attention right away. Whether it’s a quick Reel or a longer IGTV series careful planning and strategic formatting will help achieve the best results.