Sales funnels are essential for any ecommerce store owner. They help you to increase conversion rates, average order values, and ultimately, your profits. But with so many different types of sales funnels out there, how do you know which one is right for your business? In this article, we’re going to take a look at the different types of sales funnels and how to choose the best one for your ecommerce store.
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There are three main types of sales funnels: the top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). TOFU sales funnels are designed to generate awareness and interest in your product or service. They’re usually used at the beginning of the customer journey, when someone is just starting to research a problem or need that your product or service can solve.
MOFU sales funnels are designed to generate leads and get people interested in your product or service. They’re usually used in the middle of the customer journey, when someone is considering different options and trying to decide which one is right for them. BOFU sales funnels are designed to generate sales and convert leads into customers. They’re usually used at the end of the customer journey, when someone is ready to buy a product or service.
Start by creating a lead magnet to attract potential customers
to your website. A lead magnet is a freebie or discount that you offer in exchange for someone’s contact information. Once you have their contact information, you can add them to your email list and start marketing to them.
Offer a free trial or demo of your product or service
This is a great way to get people to use your product or service and see the value that it can provide. You can also use this as an opportunity to upsell them on a paid version of your product or service.
Create a pricing page
that outlines the different features and benefits of your product or service. This will help people to understand what they’re getting for their money and make it more likely that they’ll buy from you.
Make it easy for people to buy from you
Use a platform like Shopify to create a professional-looking online store and make the checkout process as smooth and easy as possible. The best sales funnel for your ecommerce store will depend on your specific business and goals. However, the tips and tricks in this article will help you to create a sales funnel that converts.
Provide valuable content on your blog and social media pages
Make sure to include links back to your website. This will help to drive traffic to your website and increase the chances that people will buy from you. The best sales funnel for your ecommerce store will ultimately be the one that converts the most visitors into customers. However, there is no “one size fits all” solution. You’ll need to experiment with different types of sales funnels and see what works best for your business.