Are Your Social Media Posts Getting the Right Engagement? 4 Tips to Beat the Algorithm

You’ve probably heard of social media algorithms, the magic behind the type of content viewed on any particular feed. In other words, these algorithms are responsible for understanding the kind of content users prefer and continue to run similar content to keep them interested and engaged.

However, the issue is that despite creating a thorough social media strategy, companies continue to create posts that get lost in a sea of more noticeable content. This is where understanding how the algorithm works and implementing tips to sidestep it comes in handy.

Tips to Master to Get Noticed Online

One of the biggest mistakes businesses make when using social media is thinking of it purely as a cheaper promoting tool. Even though it’s true, companies fail to recognize that among the many reasons consumers go to social media is to keep in touch with what’s going on around them. And that’s where they completely miss out, creating posts that continually flop.

Luckily, below are some practical ways to beat the social media algorithm and get your content to the right audience.

Gradually Build Up Your Social Media Tribe

Social media lets users stay connected. That’s exactly why you need to establish your tribe. Creatively find ways to become friends with your target consumer. Think of solutions, benefits, shared interests, and similar points that will guide you in creating naturally engaging posts, thus helping you create a connection with your audience.

Once the connection is there, word-of-mouth marketing through sharing proof of your products and services will naturally flow, further establishing more rooted relationships and attracting new customers.

Stop Focusing on Constant Asks

We all have that one person who only gets in touch when they want something. Annoying, right? Yet, many companies design all their social media posts to ask their customers to click something, buy another, or take advantage of a deal. Simply put, consumers get tired of such content fast.

Instead, fashion your posts to give back to your clients. A good rule is to give something back to your customers within three posts after each time you ask them for something. It could be something as simple as giving them relevant information, an opportunity to talk about themselves, or even a clever quip to get them giggling.

Get the Timing Right

Based on your location, demographics, and the platform used, certain times often garner more engagement than others. However, keep in mind that peak online activity times are not the same on all platforms. That’s why it’s important to track everything.

Aside from the all-important metrics like engagement and CTR rates, time tracking ensures your content reaches your audience just as they scroll through their feeds. Prioritizing posting when your customers are most active significantly boosts visibility and interaction, allowing your posts to shine, even in crowded feeds.

Embrace a Niche-Specific Approach

To achieve high levels of engagement, hone in on your niche and craft content that speaks directly to your target audience. Suppose you want to build a social media tribe within the UK market, and your business brand is within the gambling niche. In this case, your content should center around topics that appeal to gambling enthusiasts, such as game strategies, industry news, or exclusive promotions.

For instance, highlighting the best UK casino sites or sharing tips for navigating them responsibly can establish your brand as an authority in the space. After all, every good gamer deserves a trustworthy site where they can responsibly indulge in online slots or a good game of online blackjack. Tailor your posts to address your audience’s specific interests and needs to better boost engagement and foster a loyal community around your brand.

One Final Tip

Always remember to show your customers that real people are behind your brand. Every business has a unique and compelling story to share. Each time there’s a purchase, it’s not just contributing to a business’s profits; it’s helping someone achieve something meaningful. Post short real-life videos or create impactful content to share this connection with your audience. That way, you’ll create a bond that encourages them to keep supporting your brand.